![]() ![]() , the biggest Internet job board, is keeping its listings walled off from RSS for now, but smaller rivals such as CareerBuilder and Craigslist are blasting feeds either directly to job hunters or to aggregators like Feedster, which pulls in 5,500 new job listings a day, close to as many as Monster. Feedster has already started incorporating sponsored links with its RSS headlines. Down the road, online advertising might mutate into something wrapped around RSS streams-if fewer people surf news sites or use traditional search services. RSS-based searchers Technorati, Topix, Feedster and DayPop look for instantly updated material, thus providing a different slice of the Web than Google does, one based on freshness rather than relevancy. Users don't have to keep coming back to its site to check for new items. LiveDeal, a new Ebay competitor, touts its use of RSS as its differentiating factor. RSS lets big companies increase their now streams catalog updates to its Web resellers-while letting little guys into the game. The likelier disruption will come in areas such as classifieds, search and e-commerce. Much hype has swirled around RSS' presumed ability to allow blogs to subvert big media. You need a Web service or reader software to grab an RSS feed. Forrester Research analyst Charlene Li guesses that 2 million people are reading RSS deliveries regularly. Google is pushing a similar syndication technology called Atom. ![]() Yahoo's free MyYahoo service, revamped in September, offers a built-in RSS reader. is now monitoring more than 5 million RSS-enabled blogs. By Internet standards RSS is ancient, invented circa 1997, but it is just now catching on, in part because of the millions of blogs constantly generating new content and in part because of new RSS search services like that sort through the missives like an e-mail reader. ![]()
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