![]() There’s long been a conversation about the benefits of dietary diversity, and the general consensus is that a wide array of whole, nutritional foods will lead to better health. But is buying the same foods all the time such a bad thing? Why should people be looking to mix up their diets? FMI studied people’s meat shopping habits and found there as well the tendency to repeatedly buy the same items. People’s narrow shopping habits are neither unusual nor new - the term “shopping habit” exists for a reason. “I do buy more of the same things, the same brands,” she said. On a recent week night, she browsed the aisles for lettuce, eventually deciding on a blend she’d never tried before. Norma Acevedo, who lived in Puerto Rico until Hurricane Irma displaced her last year, is more adventurous - she creates recipes in her head, she said, then goes to the local grocery store to get the components to whip them together. “I like to stick to my guns,” he said, explaining his habits are partly driven by a fear of not liking a new fruit or vegetable, or not even knowing how to cook it. He’s not closed to the idea of trying something new, but “seldom” takes the plunge and actually does so. Victor Campano, a master’s student at Georgetown University, is a regular at the store, where he tends to buy the same things. Shoppers at the Georgetown Safeway prove this point. Of those, 33 percent say they have a desire to branch out and try something new-though they generally don’t. A 2017 study from the Food Marketing Institute found 50 percent of shoppers are creatures of habit, meaning they buy the same variety of produce every time they visit the grocery store. Yet as their awareness of and interest in produce has risen, the variety of produce Americans buy has stayed about the same. Ricardo DiMarzio, produce sales manager at Safeway Eastern, says Americans are “more knowledgeable about nutrition and health,” which may be driving them to buy more fruits and vegetables. A 2016 study showed 48 percent of Americans consumed more fresh produce that year than in the preceding three years. The post-work crowd included a student buying food for the days ahead a local bartender picking through grapes for the perfect bunch and a woman grabbing fixings for dinner.Ī similar scene plays out at grocery stores across the country, and it reflects a larger trend: American shoppers are buying more produce than ever before. ![]() On a recent Wednesday evening, the produce section of the Safeway supermarket in Georgetown, D.C. ![]()
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